Part of the R1/1Xtra Stories series. An investigation into the commercialisation of pop lyrics and videos. Britney made $500,000 from product placement in just ONE video last year. Pitbull has links with Kodak and Gaga with Polaroid. Dr Dre, Gaga, Bieber, P Diddy, David Guetta, will.i.am and Lil’ Wayne all have their own line of headphones under the ‘Beats’ range. Usher, Gwen Stefani, Taylor Swift, Kylie, Beyonce and many MANY more have spun off their own perfumes and fragrances. We find out the exact value (in pounds and pence) of a listener to this documentary. Producer: Scott Cawley
